The Browns have reportedly signed a deal for the naming rights to Cleveland Stadium with FirstEnergy Corp. for $100 million over 17 years. I am sad that one of the most traditional franchises is selling away the naming rights to their stadium but elated that Jimmy Haslam has taken a step towards bringing the Browns into the 21st century. If you can't beat 'em, join 'em, is invariably the new philosophy in our society, and capitalism beats out tradition every time. In any case, it is an additional source of revenue for Haslam and the Browns which makes for a happier owner (and hopefully, happier GMs, front office staff and coaches; no salary cap for them). To be the best, you have to hire the best as well as make your organization and facilities state of the art to attract top level free agents and to to do that you need a lot of money. This is a baby step in the right direction, if you ask me. What do you think?
http://www.cleveland.com/datacentral/index.ssf/2013/01/cleveland_browns_naming_rights.html
A list of other NFL stadiums and their naming rights deals (and by deals, I mean a pretty sweet one just to slap a company's name on your facility.
http://images.businessweek.com/slideshows/20110822/nfl-stadiums-with-the-most-expensive-naming-rights#slide2
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